Campaign roles
Campaign manager job description
A campaign manager runs the campaign day to day. They set the strategy and manage the staff and budget. They make sure money, message, and field all aim at one goal.
Campaign manager duties
- Set the campaign plan and the win number
- Hire and manage staff
- Own the budget and work with the finance director
- Keep the candidate on schedule and on message
- Check field, money, and polling numbers every week
A typical week
Morning staff check-ins, call time with the candidate, budget reviews, and press. Weekends often include events and canvass launches.
Skills that matter
Making decisions, managing money, and keeping a team calm.
How it compares to nearby roles
| Role | Owns |
|---|---|
| Campaign manager | A campaign manager runs the campaign day to day. |
| Field director | Runs the field program |
| Deputy campaign manager | Runs the day-to-day work for the manager |
Campaign manager questions
What is a win number?
The votes you need to win. That is half the people you expect to vote, plus one, plus some extra.
Do local campaigns have a campaign manager?
Yes. On small races, the manager often runs field too.
Who does a campaign manager report to?
The candidate.
How many volunteers will you need?
Enter your sites and dates. You get your number in seconds and a shift plan to download. No sign-up.
Check how many volunteers you need, free